A brief history of Marinella Napoli…

It is at the beginning of the XX century that Eugenio Marinella throws the bases of what would become one of the most fabulous Neapolitan “successful stories.” In 1914, at the eve of the first world war, Eugenio decided, showing an undeniable amount of courage and initiative, to open a shop in Piazza Vittoria, on the elegant Riviera di Chiaia in Naples, at that time, as today, one of the most beautiful waterfronts in Italy. The position proved to be strategic for a little shop of only 20 square meters, in front of which the Neapolitan high society went walking. After having carried out the works of restructuring and having acquired the two studios, a very large one for the manufacture of shirts, and a smaller one, for the ties, Don Eugenio set out on his first journey to London, to meet his future suppliers… The shop soon becomes a small precious casket in which authentic treasures of refinement and taste can be found, a small corner of England in Naples. In a time when the English style is a lot in fashion, Marinella is the only one to propose, in Naples, a vast range of exclusive products coming from London, exacting the sole right from the English suppliers. At the beginning, the main activity of the shop is not the tie but the shirt, queen of the men wardrobe. With the purpose to be at the top of the fashion and of the quality, Eugenio persuades some artisans shirtmakers, of level without equal, to move from Paris, to teach his workers the art of the cut. With regard to the ties, they are exclusively realized in seven folds: the square is folded up seven times inwards so that to give an incomparable consistence to the tie. It’s only a long after that the modern tie with the inside structure makes its appearance. The shop has passed through important historical events that have also changed the course of its history: the two world wars, the decline of the ancient nobility and the appearance of the new middle class with the advent of the American products that bring substantial changes to the fashion. Very careful to the evolutions of the society and of the custom, Eugenio doesn’t lose heart and stops the production of shirts for the tie, that becomes the main product of the house Marinella.

Maurizio Marinella is a different business leader from the others. He is the most famous producer of ties all over the world. He can boast that some of his clients are and have been the most powerful men in the world: from Bill Clinton to George Bush (father and son), from Luchino Visconti to Aristotle Onassis, from Gabriele D’Annunzio to John Fitzgerald Kennedy, from Giovanni Agnelli to Mikhail Gorbachov. A success story that has lasted for ninety years since that 26th June 1914,when Don Eugenio Marinella opened his shop in Riviera di Chiaia in the heart of Naples, given onto Piazza Vittoria. And since then nothing has been changed: the shop is always the same, only 20 square metres, the ties are produced in the same way, using the same method and the same passion for quality and perfection. Don Eugenio was a craftsman, and so was his son Luigi, and the craftsman today is his grandson Maurizio.

Interview with Eugenio Marinella

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